FMCG Sector in Georgia
FMCG sector revenue is expected to reach GEL 23.3bn in 2024, reflecting a 9.5% y/y increase. Revenue growth is primarily driven by increased demand, with minimal impact from price changes. Notably, branded retail chains are growing at a faster pace (+14.9%y/y to GEL 9.5bn in 2024E) compared to other formats (+6.1%y/y to GEL 13.8bn in 2024E). Branded retail chains currently hold 40.7% of the market share, up from 38.8% in 2023, with dynamic growth expected to continue.